Time stamp on Video

Notes from that section

0:00 – 1:25

General Introduction

Introduction to this meetup group by Jimmy Wong

1:26 – 3:03

Presentation Introduction

Introduction to presentation by Joel
30 -45 mins overview of google analytics and webmasters tools

3:04 – 5:29

Actionable information

Introduction to presentation by Joel
touch on the uses of the data in these tools, hoe to get and how to exploit it aspects of SEO
if you don not use these tools you are not getting a wealth of information towards content and clicks for your website
Biggest benefit is it allows you to track and understand the health of your website

5:30 – 7:15

Installation of google tools

add to eithe header or footer on the template level, but be consistent
the tools of webmaster and analytic are merging
4 different options to conect with webmaster – easiy is to connect with analytics account
refer to checklist “I Can Use Google Webmaster Tools To .. .” to keep track of changes

7:16 – 14:57

Webmasters Tool

Dashboard overview
site configuration
tab:sitmaps – tell google where the sitemap is and google users use this to understand your site
html and xml and .kml (local sitemap for maps) gives google you local information

crawler access: robots.txt here is where you tell google not to index page

private documents acidently need to gone – remove url tab is where you can contact google to get ride of the url

site links: search is where you put the drop down page on google homepage – google determines this aspect
change of address:directly tellling google that domain has been moved – do this so you do not lose google value
settings: crucial for international campaigns

register for subdomains for tareting throughout world or set international location
set preffered domain

crawl rate:let google determine reduced crawler dates

14:58 – 20:49

Search Queries

drill down search information with filters to get rid of noise
filter data is more actional and can use for content improvement alter or create compelling meta description.
can see if you been hacked, you will start to rank for things not intending
TIP:always investigate a little further and investigate why a webmaster number is what it is
mobile is good for ebusiness and local business

20:50 – 27:05

links to your site

identifies who is linking back to you but remember not all links are created the same as google uses authority and trust
who is linking and who is finding in compelling
how your site is linked, the anhor text of your site is used on other sites and what people are using to get to your site
keywords: googles way to tell you these are the keyords that you are relevant
internal links: link love for your internal site
subscribers stats

27:06 – 34:01

Diagnostics

malware tab: find something admiss
crawl errors:
crawl stats tells you how google has crawled your site
if your pages are not being crawled you are not be indexed

fetch as googlebot: you want to know how google sees your site
labs are neet but not essential

34:02 – 56:01

Google Analytics

set up filter to remove your ip address or traffice from a certain country or regions that are not part of your target market
set up goals: trying to capture and convert certain actions
practical ways to information and use for actions
Annotations: are small white boxes to write down what you do and when you do it, to determine its effect
Dimensions:take data and add data to it – drill down,
TIP:actions to take away, dimensions are a good way to find a linking partner and then direct content towards that linker
Fourregular googel analytic expressions you show know

“I” (pipe): OR. You will use this most often.
/, (ca rat) – Starts with
$ (dollar sign) – Ends with . Opposite of the carat.
? (question mark) – Last character can be ignored

top content section: where people are going nautrally

another launching point for canonical issues

goals: how many people use a certain piece of content.
map overlay: tells where you readers and searches come from

56:02 – 58:00

Conclusions

Remember to use filters and dimensions